The General Brand

We are the only dealer of the General Tyre brand in Louth and the local area so we are able to provide the very best prices on General Car Tyres, General Van Tyres and even the General Grabber AT, General Grabber AT3 & General Grabber GT patterns for 4x4 vehicles.

As we are the local dealer for these tyres it means we have unrivaled service levels at providing an excellent tyre and very best prices meaning you will always come back to us here at Louth Tyres to have your vehicle looked after. Generals provides some very helpful and innovative technologies on the tyre to help with tyre wear, or even uneven wear.

Visual Alignment Indicators(VAI) - This is an indicator on the shoulder of the tyre to let you know if your tyres are in alignment with each other. If they are not then one indicator will wear out whilst you still have the other in tact. This will give you an early indicator you need to sort your wheel alignment out otherwise this problem will cause your tyres to wear unevenly and even cause rapid wear. 

Replacement Tyre Monitor (RTM) - This has the words 'REPLACEMENT TIRE MONITOR' clearly through the middle of the tyre tread. Once your tyres get down to 3mm of tread left (the minimum recommended safety limit), the words would have worn away and left to say 'REPLACE TIRE'. This gives you a straight forward easy way to check when your tyres need changing. This saves the hassle of popping into a garage for someone to check, or using them fiddly tread depth gauges. 

Book your General Tyres online now

Below are some of the key dates in the history of General Tyres:

General Tire has become a 100 year old band in 2015 as the company was founded way back in 1915 by William F. O Neill and his partner was Winfred E. Rouse.

1920s - General Tire engineers revolutionise tyre manufacturing concepts with the invention of the low pressure General Balloon Jumbos requiring only 12lbs of pressure. This was the first of many key innovations which placed the company at the top of the industry's premium tyre producers.

1930 - General Tire begins a process of international expansion in Mexico

1943 - General Tire discover the principle of Carbon Black formulation

1944 - General Tire continues to expand capacity with new facility in Waco, Texas to meet increased demand from war efforts

1955 - Commences Original Equipment (OE) supply to General Motors

1960 - General Tire extends its manufacturing footprint accross the USA

1973 - General Tire opens the worlds largest tyre test track in Texas

1987 - General Tire is acquired and becomes part of the Continental AG and establishes the group as one of the worlds largest tyre manufacturers 

2000 - New central European Distribution Centre opened in Belgium

2003 - General 4x4 Grabber range extension with AT2

2009 - General Altimax Passenger Car range launched to the market

2010 - General Grabber AT (All Terrain) launched to the market

2012 - Lauch of the General EuroVan 2, the full Winter range and a return to the market for the General Grabber MT (Mud Terrain)

2013 - Launch of the new asymmetric General Grabber GT. Also the launch of the new car range - Altimax Comfort & Altimax Sport. Adding 33 new sizes to the car range and 21 High Performance SUV tyre sizes.